What it is
360dialog is an official Meta partner that gives access to the WhatsApp Business API for a flat monthly license per number and passes Meta's fees through with no markup. It's built for developers and for software platforms and agencies that offer WhatsApp to their own customers, with a partner program and embedded signup.
How to use it
- Connect your number to the WhatsApp API with guided onboarding.
- Integrate the API into your backend, bot or CRM via webhooks.
- Offer WhatsApp to your clients through the partner program if you're an agency or SaaS.
- Use the inbox and broadcast tools on the Premium plan if you'd rather not code.
What it's good for
- A booking SaaS that gives each customer their own WhatsApp number from its dashboard.
- An agency connecting the API to Chatwoot to serve several clients.
- A technical team that wants to pay Meta's rates as-is, with no extra percentage.
Pros
- Meta's fees with no per-message markup
- Flat license per number, from about €49 per month
- Partner program built for agencies and software companies
- 24/7 human support from the base plan
Cons
- WhatsApp only: you'll need another provider for SMS, email or other channels
- The base plan has no inbox; you have to code or connect another tool
- Billed in euros
