What it is
Gupshup is a conversational messaging platform for businesses: it provides access to the WhatsApp API, SMS, RCS and Instagram, plus a bot builder and AI agents for sales, marketing and support. It mostly works with large brands and banks, and its self-serve WhatsApp API charges a small per-message fee on top of Meta's rates.
How to use it
- Turn on the WhatsApp API from its self-serve portal.
- Build bots in its editor for orders, collections or FAQs.
- Deploy AI agents that qualify leads and follow up.
- Send campaigns over WhatsApp, SMS or RCS from the same platform.
What it's good for
- A bank automating balance inquiries and loan applications over WhatsApp.
- A consumer goods brand running campaigns and surveys over WhatsApp and SMS.
- An insurer sending policies and payment reminders with templates.
Pros
- Low per-message WhatsApp fee, around US$0.001
- WhatsApp, SMS, RCS and Instagram on one platform
- Bot builder and AI agents in the same offering
- Built for high message volumes
Cons
- AI solutions and enterprise plans are quoted by sales
- Not a ready-made team inbox: it usually connects to a CRM or another tool
- Aimed at large companies; smaller businesses may find simpler options
