What it is
Infobip is a cloud communications platform (CPaaS) with APIs for SMS, WhatsApp, email, voice, RCS, Viber, Messenger, Instagram and more. Beyond the APIs it offers no-code tools for campaigns and customer journeys, chatbots and a contact center. It targets midsize and large companies such as banks, telecoms and retailers.
How to use it
- Integrate its APIs to send SMS, WhatsApp or email from your systems.
- Design customer journeys in its drag-and-drop editor.
- Build chatbots that answer and qualify on WhatsApp and other channels.
- Work from a contact center that brings every channel together.
- Verify users with one-time codes over SMS, voice or WhatsApp.
What it's good for
- A telecom company sending payment reminders and promotions by SMS and WhatsApp.
- A bank authenticating transactions with one-time passcodes.
- A retail chain automating reorder campaigns based on each customer's behavior.
Pros
- 12+ channels, including RCS, Viber and Apple Messages for Business
- APIs and no-code tools on the same platform
- Infrastructure across 40+ data centers
- Multichannel authentication for one-time passcodes
Cons
- Enterprise-oriented: rolling out the full platform takes time
- Rates vary by country and channel; richer packages are quoted by sales
