What it is
Apollo.io pairs a large database of B2B companies and contacts with prospecting tools: filters by industry, title and company size, verified emails and phone numbers, email and call sequences, and CRM enrichment. A free plan with limited credits makes it accessible to small teams selling to other businesses.
How to use it
- Find prospects by industry, job title, country and company size.
- Get verified emails and phone numbers using credits.
- Launch sequences of emails, calls and LinkedIn tasks.
- Enrich your CRM with up-to-date contact and company data.
- Prospect from LinkedIn or Gmail with its Chrome extension.
What it's good for
- A software company building lists of logistics operations managers for its sales team.
- A B2B marketing agency reaching marketing directors in Mexico with personalized sequences.
- A sales team cleaning up and filling gaps in its CRM before a campaign.
Pros
- Free plan with credits to search and export contacts
- Database, sequences and dialer in one tool
- Native sync with Salesforce and HubSpot
- Chrome extension for LinkedIn and Gmail
Cons
- Coverage and accuracy vary by country; verify data outside the US
- Credits run out fast, especially for phone numbers
- Complying with each country's data privacy laws is on you
