What it is
HubSpot brings CRM, email marketing, sales and customer service together on one customer database. The free plan covers the essentials, and each hub is priced separately as your team grows. It's one of the most complete options for small businesses that want everything connected without code.
Plans and pricing
Approximate prices: confirm them on their website.
Free
Free
Free CRM forever for core contacts.
- Recommended
Starter
$15per month
Per seat: basic sales and marketing tools.
Professional & Enterprise
Custom
Advanced automation and reporting; considerably pricier.
How to use it
- Centralize contacts and conversations: import your list and connect email, site chat and WhatsApp.
- Build your sales pipeline with stages, tasks and reminders per deal.
- Automate follow-up with email sequences and lead routing.
- See what works with source, campaign and closed-won reports.
What it's good for
- A marketing agency managing campaign leads and reporting results to clients.
- A B2B startup that needs a free CRM today and marketing automation later, without migrating.
- A support team that wants tickets and a knowledge base tied to each customer's history.
Pros
- Generous free plan with unlimited CRM users
- Marketing, sales and service share the same data
- Spanish-language interface and free certified courses
- 1,500+ integrations in its app marketplace
Cons
- Costs climb quickly on Professional plans and as marketing contacts grow
- Many advanced features are locked to higher tiers
- Latin American e-invoicing requires third-party integrations
