What it is
Brevo, formerly Sendinblue, is a French marketing platform that combines email, SMS and WhatsApp campaigns, automations, website chat and a basic sales CRM. Unlike Mailchimp, its plans are based on how many emails you send rather than how big your list is, which suits businesses with large lists that email infrequently. It also handles transactional email.
How to use it
- Send email campaigns with templates and a visual editor.
- Add SMS and WhatsApp to your campaigns and automations.
- Automate flows for welcomes, abandoned carts or reminders.
- Handle conversations from website chat and social channels in a shared inbox.
- Send transactional email over SMTP or API from your store or app.
What it's good for
- A cosmetics store with thousands of customers that sends two campaigns a month without paying per stored contact.
- A language school confirming enrollments by email and sending class reminders by SMS.
- A startup using one service for both its app emails and its newsletter.
Pros
- Charges for emails sent, not contacts stored
- Free-forever plan with about 300 emails per day
- Email, SMS, WhatsApp and chat in one account
- Available in Spanish
Cons
- Free-plan emails carry Brevo branding
- SMS and WhatsApp are billed separately with credits
- The sales CRM is basic next to a dedicated one
