What it is
Zapier connects 9,000+ apps through Zaps: trigger-and-action workflows you can set up in minutes without coding. It also offers tables, forms, chatbots and AI agents for less structured work. It has one of the widest app catalogs and the gentlest learning curve; the tradeoff is per-task pricing that climbs quickly as volume grows.
How to use it
- Create a Zap by picking a trigger, like a new form entry, and the actions that follow.
- Describe what you want and let the AI assistant draft the workflow for you.
- Store and look up data in Zapier Tables without another database.
- Put agents to work on tasks like researching leads or sorting emails.
- Add logic with filters, paths and formatter steps.
What it's good for
- A consulting firm sending each Typeform lead to the CRM and emailing the right rep.
- An independent coach booking through Calendly and adding every client to a Mailchimp list.
- A marketing team testing AI agents to enrich leads before handing them to sales.
Pros
- 9,000+ connected apps, one of the largest catalogs around
- AI assistant that builds a Zap from a plain-language description
- Tables, forms and agents in the same account
- Free plan with 100 tasks a month to try it out
Cons
- Per-task pricing climbs quickly at high volume
- The free plan only allows two-step Zaps
- Less control over data and complex logic than n8n or Make
