What it is
Mailchimp is one of the best-known email marketing tools and is now part of Intuit. Use it to build newsletters with a drag-and-drop editor, segment your audience and automate emails like welcome series or abandoned carts. It shines at e-commerce integrations and getting started quickly; the catch is that pricing climbs fast as your contact list grows.
How to use it
- Design newsletters with templates and a drag-and-drop editor.
- Connect your store to send product recommendations and recover carts.
- Automate journeys for welcomes, birthdays or win-back campaigns.
- Segment your audience by purchases, activity and tags.
- Compare results with A/B tests and open, click and revenue reports.
What it's good for
- An online coffee shop that sends a monthly newsletter and an automatic email to anyone who leaves a cart behind.
- A yoga studio welcoming every new student with a three-email series.
- A small publisher announcing new releases and segmenting readers by genre.
Pros
- Free plan to get started with a small list
- Spanish-language interface available
- Native integrations with Shopify, WooCommerce and hundreds of apps
- AI assistant to draft subject lines and email copy
Cons
- Pricing scales with contacts, including unsubscribed ones you don't archive
- The free plan is tight on contacts and monthly sends
- Multivariate testing and phone support are limited to Premium
