What it is
Typeform is a form and survey builder from Barcelona that shows one question at a time, with polished design that feels more like a conversation than paperwork. It offers conditional logic, scored quizzes and AI features for building forms. Teams pick it when the respondent's experience matters as much as the data they collect.
How to use it
- Build surveys and forms that branch based on each answer.
- Qualify leads with scored questions and send them to your CRM.
- Create quizzes with personalized outcomes for each person.
- Embed the form on your site as a popup, full page or inline.
- Send responses to Google Sheets, HubSpot or Mailchimp without code.
What it's good for
- A language school that assesses each applicant's level before placing them in a class.
- A real estate agency that screens leads by budget and area and sends them straight to the CRM.
- A skincare brand that recommends products with a skin-type quiz.
Pros
- One-question-at-a-time format that works well on mobile
- Conditional logic and scoring to qualify responses
- Native HubSpot, Mailchimp and Google Sheets integrations
Cons
- The free plan only allows a handful of responses per month
- Plans are priced by response volume, so heavy use gets expensive
- One question per screen makes long forms feel longer
