What it is
Asana organizes work into projects with tasks, owners, due dates and dependencies, then ties it to company goals so you can see what drives each one. Marketing, operations and product teams use it to coordinate cross-functional work. Compared with more free-form tools, it favors a clear structure, and its AI helps summarize, prioritize and automate workflows.
How to use it
- Break projects down into tasks and subtasks with owners, due dates and dependencies.
- Plan on a timeline and shift dates when something slips.
- Link work to goals so you know which projects move each target.
- Automate with rules that assign, move or notify on tasks based on status.
- Take requests through forms that create tasks right in the correct project.
What it's good for
- A marketing team coordinating launches across design, content and paid media on one timeline.
- An operations team taking internal requests through a form and routing them automatically.
- A growing company that wants its quarterly OKRs tied to every team's projects.
Pros
- A single task can live in several projects without duplicates
- Goals connected to the projects that move them forward
- Free plan for teams of up to 10 people
- Spanish-language interface plus mobile, Mac and Windows apps
Cons
- Timeline, forms and advanced rules require a paid plan
- Each task has a single assignee, which clashes with shared work
- The price jump from Starter to Advanced is steep
