What it is
Make is a no-code automation platform where you build scenarios on a visual canvas: you see every module, how data moves and where the flow branches with routers and filters. It connects 3,000+ apps and adds AI agents. Compared with Zapier, it's usually cheaper at volume and gives you more control over logic, in exchange for a slightly steeper learning curve.
How to use it
- Build scenarios by dragging modules and linking them on a visual canvas.
- Branch your logic with routers, filters and iterators that process whole lists.
- Transform data with text, date and JSON functions, no code required.
- Add AI with agents and modules that summarize, classify or draft.
- Connect any API with HTTP modules and webhooks.
What it's good for
- An online store sending every Shopify order to a spreadsheet, the invoicing tool and an email alert.
- A marketing agency routing leads from forms and ads into each client's CRM.
- A freelancer automating proposals, contracts and payment reminders.
Pros
- Free plan with 1,000 credits a month and the core modules
- The canvas shows data moving step by step, which makes debugging easier
- Paid plans start around US$9 a month, cheaper than Zapier at volume
- Routers, filters, iterators and error handling without code
Cons
- Credit-based billing: long or AI-heavy scenarios burn through credits fast
- More to learn than Zapier for simple automations
- On the free plan, scenarios run at most every 15 minutes
