What it is
Manychat automates conversations on Instagram, WhatsApp, Facebook Messenger and other channels with visual, no-code flows. It's popular with creators and brands that reply to comments with a direct message, capture emails or phone numbers and sell right inside the chat. There's a free plan, pricing scales with contacts, and an AI add-on makes replies sound more natural.
How to use it
- Auto-reply to comments with a DM when someone uses a keyword on your post.
- Build visual flows with buttons, questions and conditions.
- Capture data like email or phone and send it to your spreadsheet or CRM.
- Send broadcasts to contacts who opted in to messages.
- Hand off to a person from the live chat inbox when the bot isn't enough.
What it's good for
- A recipe creator who sends an ebook link to anyone commenting “RECIPE” on a reel.
- A clothing shop on Instagram answering size and price questions and sending buyers to checkout.
- An online academy qualifying leads on WhatsApp before booking a call.
Pros
- Comment-to-DM automation for Instagram, widely used by creators
- Visual, no-code flow builder
- Free plan to try it with a small audience
- Native integrations with Google Sheets, HubSpot and Shopify
Cons
- Price rises with your contact count
- WhatsApp adds Meta's per-message fees on top of the plan
- AI features are a separate paid add-on
