What it is
Wati is a platform built on the official WhatsApp Business API for small and midsize businesses: it gives you a shared inbox, template-based broadcasts, no-code chatbots and an AI agent that answers from your own information. It also adds Instagram and Messenger. The focus is letting teams without developers use the API and connecting it to online stores.
How to use it
- Get your number on the WhatsApp API with guided onboarding.
- Send broadcasts with approved templates to segmented lists.
- Build chatbots in a visual editor for FAQs and orders.
- Share the inbox across agents, with assignment and internal notes.
- Connect your store on Shopify or WooCommerce to send order updates and cart reminders.
What it's good for
- A supplements brand sending reorder reminders and promotions over WhatsApp.
- A Shopify store that shares order status on WhatsApp and recovers abandoned carts.
- A real estate agency handling Facebook and Instagram ads that open WhatsApp conversations.
Pros
- Designed to use the official WhatsApp API without developers
- Template broadcasts with delivery and read reports
- No-code chatbots and an AI agent on the same platform
- Integrations with Shopify, WooCommerce and HubSpot
Cons
- No free plan: just a 7-day trial
- Meta's per-message fees are billed on top of the plan
- Pricing climbs with users and monthly active contacts
