What it is
Kommo, formerly amoCRM, is a CRM for businesses that sell through chat. It connects WhatsApp, Instagram, Facebook Messenger, TikTok and your website chat to an inbox tied to the sales pipeline, so every conversation becomes a lead with its full history. Salesbot and an AI agent automate replies and follow-ups. It's available in Spanish.
How to use it
- Connect your chat channels (WhatsApp, Instagram, Messenger and more) in one inbox.
- Turn every conversation into a lead inside your sales pipeline.
- Automate replies with Salesbot and an AI agent that qualifies leads.
- Send WhatsApp broadcasts to customer segments.
- Follow up with tasks and reminders at each stage.
What it's good for
- A car dealership receiving leads on WhatsApp and Instagram and assigning them to reps.
- An aesthetics clinic booking consultations over chat and sending a reminder the day before.
- An online store replying on Instagram and re-engaging people who didn't buy.
Pros
- Designed from the start for selling over messaging
- WhatsApp, Instagram, Messenger and TikTok tied to the pipeline
- Spanish-language interface
- Sales bots with a visual builder and an AI agent
Cons
- Limited reporting and customization for complex sales processes
- WhatsApp template messages add Meta's fees
- Several automation features sit in higher plans
